Now Foods

One of America's Largest Independent Supplement Brands Since 1968

Started in 1968 in Illinois by Elwood Richard, this family-owned business has grown into a major independent player in US natural products. Its supplement catalogue is exceptionally broad, sold in over 60 countries and backed by multiple quality accreditations.

One of America's Largest Independent Supplement Brands Since 1968

Now Foods is an American family-owned supplement brand founded in 1968 by Elwood Richard in Bloomingdale, Illinois. The brand is one of the largest independent natural products companies in the USA and offers one of the broadest supplement ranges available, covering vitamins, minerals, amino acids, herbs, sports nutrition, personal care and natural foods. Now Foods products are manufactured in GMP-certified, NPA A-rated facilities in the USA. The brand was one of the first supplement companies to earn GMP certification in 2000 and also holds NSF/ANSI 455-2, USDA Organic, Non-GMO Project and ISO/IEC 17025:2017 accreditations. Products are sold in over 60 countries.

Vita-Store stocks an extensive Now Foods range, available with EU-wide shipping from the Netherlands.

Food supplements should not replace a varied diet and healthy lifestyle. Consult a healthcare professional before use.

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NOW® Vitamin E 400 IU Mixed Tocopherols Softgels provide 268 mg of natural d-alpha tocopherol per capsule, combined with mixed tocopherols (d-beta, d-delta, d-gamma). Formulated in a softgel with extra virgin olive oil for optimal stability. Contains non-GMO soy. Free from gluten, dairy, and common allergens.
NOW® Vitamin E 400 IU Mixed Tocopherols Softgels provide 268 mg of natural d-alpha tocopherol per capsule, combined with mixed tocopherols (d-beta, d-delta, d-gamma). Formulated in a softgel with extra virgin olive oil for optimal stability. Contains non-GMO soy. Free from gluten, dairy, and common allergens.
€23.72 
NOW® Vitamin E-400 Vegetarian Dry Veg Capsules provide 268 mg (400 IU) natural vitamin E per serving as d-alpha-tocopheryl succinate. Soy-derived, vegan-friendly formula produced under GMP quality standards.
€13.11 
NOW® Vitamin K-2 100 mcg Veg Capsules provide menaquinone-4 (MK-4), a bioactive form of vitamin K2, alongside 250 mg of alfalfa powder. Vegetarian formula. Free from common allergens. Manufactured in the USA under GMP quality standards.
Fatty Acids / Omega Oils

Wheat Germ Oil, 1130mg - 100 softgels | NOW Foods

Now Foods
P27752
€16.55 
NOW® Wheat Germ Oil Softgels provide 2,260 mg of high-quality wheat germ oil per serving (2 softgels), offering a clean, allergen-free way to obtain naturally occurring vitamin E and beneficial fatty acids.
€12.64 
NOW® Xanthan Gum Powder is a natural thickening and stabilizing agent perfect for gluten-free baking, sauces, and dressings. Vegan and allergen-free, it provides consistent texture and quality.
Sweeteners

Xylitol - 454g | NOW Foods

Now Foods
P6647
€10.35 
Natural sweetener with xylitol. NOW® Xylitol is a natural sugar substitute that provides sweetness without added sugars. A pure form of xylitol, suitable for a variety of uses, vegan friendly and packaged in a peanut-free facility.
€14.70 
Food supplement with zinc in bisglycinate form. Softgel capsules with added pumpkin seed oil, providing 30 mg zinc per serving. Serving size and composition follow the official label.
€12.44 
NOW® Zinc Picolinate 50 mg provides a highly bioavailable form of zinc to support normal immune and cognitive function. Each capsule contains 50 mg elemental zinc from 271 mg zinc picolinate. For short-term use only. Suitable for vegetarians. Manufactured in GMP-certified facilities.
€5.36 
NOW® Zinc Picolinate 50 mg provides a highly bioavailable form of zinc to support normal immune and cognitive function. Each capsule contains 50 mg elemental zinc from 271 mg zinc picolinate. For short-term use only. Suitable for vegetarians. Manufactured in GMP-certified facilities.
€7.03 
NOW® Zinc Picolinate 50 mg provides a highly bioavailable form of zinc to support normal immune and cognitive function. Each capsule contains 50 mg elemental zinc from 271 mg zinc picolinate. For short-term use only. Suitable for vegetarians. Manufactured in GMP-certified facilities.
€41.55 
NOW® ZMA® Veg Capsules deliver a combination of zinc, magnesium, and vitamin B6 in balanced dosages, designed for men and women in plant-based capsules. Free from common allergens and produced in a GMP-certified facility.
€25.52 
Food supplement with zinc, magnesium, and vitamin B6. NOW® ZMA Veg Capsules provide a balanced combination of zinc, magnesium, and vitamin B6. Designed in specific serving sizes for men and women, vegetarian capsules, quality tested in the USA.
Saw Palmetto

Prostate Support - 90 softgels | NOW Foods

Now Foods
P27632
€23.73 
NOW Prostate Support is a synergistic formulation of the most potent and effective standardized herbs. Saw Palmetto and Stinging Nettle Root extract have been shown in European studies to support prostate function. We have provided additional nutritional support with Pumpkin Seed Oil, Zinc, Vitamin B-6 and Lycopene.
Essential Oils & Aromatherapy

100% Pure Coffee Oil - 30 ml | NOW Foods

Now Foods
P50485
€22.99 
100% pure, cold-pressed Coffee Oil for aromatherapy and external use.NOW Foods 100% Pure Coffee Oil is a single-ingredient, cold-pressed Coffea arabica seed oil.
Children's Multivitamins

Kid Vits, Juicy Orange - 120 chewables | NOW Foods

Now Foods
P50756
€19.01 
Food supplement with vitamins and minerals for children. Orange-flavoured chewable tablets containing vitamins, minerals and iron in a child-friendly format for children aged 4 years and above.
Curcumin (Turmeric)

Pycnogenol, 150mg Extra Strenght - 60 vcaps | NOW Foods

Now Foods
P50420
€99.02 
Food supplement with French maritime pine bark extract, grape seed extract and turmeric root. Vegetable capsules containing Pycnogenol® French maritime pine bark extract together with grape seed extract and organic turmeric root.
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